Ensure you handle it gently. Lastly, your oven temperature might not be hot enough; puff pastry needs a high initial heat to create that dramatic rise.
Can I add other fillings to these rolls?
Absolutely! The beauty of puff pastry is its versatility. While these are “sugar” rolls, you can certainly add other fillings. For sweet variations, consider spreading a thin layer of Nutella, a fruit jam, cream cheese, or even a cinnamon-sugar mixture with chopped nuts before folding and cutting. Just remember to keep the filling thin and evenly spread to prevent it from oozing out during baking and to ensure the pastry still puffs up nicely.